Overview

By combining timeless Japanese craftsmanship and cutting-edge technology, Yonex have been giving players the tools they need to triumph on the court for over 60 years. The Yonex philosophy has always remained the same: to contribute to the world through innovative technology and the highest-quality products. They came to us to redesign their online experience to reflect their values, exceptional quality, and game-changing product technology. We did a full revamp of their website, provide 360° product photography, and dreamed with them to provide at strategy and foundation to make the jump to a full eCommerce experience on their own site.

Role & Responsibilities

I was the primary designer on this project. I partnered with our strategy team, design director, and a project manager to provide Yonex with a modern and sophisticated interface and experience that reflected the high-quality, innovative technology products they have provided athletes across the globe for over 60 years.